Why we validate before we build — every single time.
Validation is the most skipped step in software development, and it's the one that causes the most expensive mistakes.
We require it on every project. Not as a formality — as the foundation. Before a line of code is written, we need to answer three questions: Is this a real problem? Is this the right solution? Is there a market that will pay for it?
What validation actually involves
For most of our clients, validation means a structured two-hour session where we map the existing workflow, identify where time and money are bleeding, and define the smallest product that would meaningfully fix it. It's not a brainstorm. It's a diagnostic.
APLINO helps industry experts turn domain knowledge into software businesses. We write about building, pricing, and going to market without a technical co-founder.
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